One of the trends that has been implemented in the business travel sector is bleisure , which combines this type of transfers with leisure time that employees dedicate to know the city or destination in which they are displaced.
What is bleisure
Bleisure is a neologism born from the union of two English words into one: business (business) and leisure (leisure). In this way, the term bleisure is used to describe those business trips that are extended with one or more extra days to dedicate them to leisure and tourism at the destination where the business trip takes place.
The bleisure is a trend that is mainly implemented in the cities . Although it can also be found in other destinations, the cause of bleisure is an eminently urban phenomenon is that the large population centers are also usually the places where companies settle, which also makes them the most common places to take Out a business trip.
Why this trend arises
The bleisure trend arises in parallel to business trips, but there are several elements that determine its boom over past decades:
Increase in business trips : The first element that explains the boom of bleisure is the simple fact that business trips have increased. These trips are increasingly common , which makes them also perceived as an opportunity to discover many destinations that, in many cases, would not be visited if there was no business motivation behind.
The predominant presence of ICT at work : Another factor that explains the increase in bleisure is the parallel rise of ICT and new technologies in general. Thanks to the Internet, many people can work from anywhere in the world, which makes it not necessary to be physically in the office. This allows a business trip to be as productive or more than being in the workplace and, for this reason, companies are not so reluctant when a worker lengthens stays in this type of travel to better take advantage of the travel.
Considerable savings on the trip : On the other hand, it should be borne in mind that, although the leisure days that workers use to do bleisure are usually borne by the displaced worker himself, the cost of travel is always borne by the company. In this way, the relative cost of doing bleisure is considerably cheaper than if a trip was paid in full with the worker’s money. In this way, this type of tourism is considered more as a way of saving, and taking advantage of the opportunity of a business trip, than as an expense in itself.
More travel culture : Finally, another aspect that cannot be overlooked is the travel culture that has developed since the 21st century. This culture of travel and tourism is greater now than in past decades, which makes many people more willing now than before to spend part of their money on this type of leisure.
Bleisure and more satisfied employees
On the other hand, it should be borne in mind that the companies that make it easier for their workers to perform bleisure on their business trips are companies that also have higher employee satisfaction rates . In addition, thanks to the fact that today there are different tools that allow controlling the expenses of the employees associated with their work activity, the company ensures a complete and distinguished control of the expenses allocated to business and leisure.